Combine Rey Feo–a cherished Fiesta icon, with Market Square–a historic center in the heart of the city, and San Antonio gets 10 days of free, quality entertainment! This is one of the largest FREE Fiesta celebrations and has something in store for the entire family! Experience daily live entertainment from multiple stages featuring a variety of music, from the best in Tejano. Cumbia, and Conjunto to rocking cover bands! Enjoy Fiesta staples such as funnel cakes, agua fresca, turkey legs, fajitas and much, much more. Your taste buds will have a Fiesta as you enjoy food from over 30 delicious food booths.

Founded by Rey Feo XXXII Logan Stewart in 1982, the Rey Feo Educational Foundation is a membership-based organization of former Reyes Feos and other business and civic leaders. The members uphold the traditions and support the fundraising efforts to further the educational activities of the LULAC Rey Feo scholarship program. Rey Feo was started by LULAC Council #2 in 1947.