At twenty-two years of age, Maluma is Latin music's youth idol and one of the industry's most important new voices. Born Juan Luis Londoño, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

Maluma is one of social media’s most popular artists with over 21 million Facebook fans, 3.3 million Twitter followers, and a whopping 17.4 million Instagram followers (making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over one billion views. His hits “La Temperatura,” “Obsesión,” “Pasarla Bien”, “Miss Independent”, "Carnaval", "Borró Cassette" and "El Perdedor" are anthems for a new generation in Latin America and are among the region’s most downloaded tracks.