The Swedish born musician began releasing albums on his own Superpuma Records in 2007, running the imprint with his producer, Pelle Nyhage, and his wife, Petra Wester-Norgren. Daniel’s records are supremely unique takes on the American tradition, evoking a rust-worn blues feel that pervades his sound. But Norgren’s interests lie in more than music. His enterprise is a fully realized universe: Norgren makes his own videos, filming the world around him to match his aesthetic. In this regard, he reminds one of Sergio Leone, not in his filmic style, but in the way he spins American music unlike anyone born in the USA ever could. Our blind spots are too large, our notions too preconceived. Daniel Norgren illuminates the cracks and details of the Americana lineage we so often overlook.

Daniel Norgren is an otherworldly talent with an old soul. He made his name with a strong, slow build, quietly introducing his music to anyone willing to listen.