The period when Georgia O’Keeffe crafted her signature style of dress was also one of great development and change in American fashion at large. Against the background of war in Europe, a worldwide Depression, and the rise of Hollywood, America’s nascent fashion design industry sought to develop a distinctly American style to break free from the perceived dominance of French fashion. This talk will look at the elements and sources of O’Keeffe’s signature wardrobe and locate them within the larger story of American fashion of her era.