In this workshop, you’ll get a sneak peek into how brand marks shape our culture, lifestyles and purchase habits through the meaning of the graphic details. Marks Of Desire is an intermediate typography workshop where you’ll create a new wordmark by modifying an existing logotype, giving rise to a new meaning for a brand. Enjoy the day finessing the proper scale, spacing, and stroke weight of custom letterforms. We will discuss how these details make a wordmark stand the test of time and withstand future applications. All participants will receive refreshments and heavy apps to keep you satiated throughout your workshop.