NPR Music called him a "fast-rising artist whose falsetto is no joke" and spotlighted him as "an Artist To Watch at SXSW." Earmilk praised his "highly complex set of vocal skills." Clash marveled at his ability to "pluck at heart-strings while moving the waist." The Music Ninja applauded him for "fusing soul, pop, R&B and dance in a way that's as unique as it is exciting." He spent 6 months as the face of Spotify's Alt R&B playlist, and is now prominently featured in their biggest playlists, including Are and Be, The Newness, Chilled R&B, among several others. This is an artist whose music has a sense of warmth and an undeniable soul that instantly connects with listeners. And as the stunning success of his hugely impactful lead single "Frustrated" portends, there's much more to come. At the moment, "Frustrated" has racked up 11 million-plus Spotify streams and growing, with total streams exceeding 16 million thanks to additionally stellar tracks like "Be Honest" and "Show Me"). We're talking, of course, about Reggie Williams, but you can call him R.LUM.R.