Customer service and the customer experience has become critical to the success of every organization. Companies now need to excel in creating compelling and authentic personal experiences in order to realize greater sales and brand loyalty. The ability for a company to adopt and take advantage of this higher level of personalization, as opposed to pushing generic offers, will be the most important factor in mitigating its competitors.

Learn the value behind the new area of Proximity Marketing and strategies for creating a deep level of connection and relevancy which consumers are seeking.