Alternative Marketing: Intensifying Your Brand Through Community Building (Turning Non-Profit Into Profit) If you aren't putting your community first, they are not putting you first in their minds when it's time to buy your product! Hear how a local Volkswagen dealership in the Panhandle of Texas overcame the Diesel Crises in 2015 by shifting their focus on the needs of their community & adapting to the trends that are not commonly associated with buying a car (this can work with any product). Learn why video is more important now than ever to reach any demographic.